The last decade has seen a lot of advancement when it comes to how people look and feel and more importantly a lot of men these days have really risen to the occasion in taking charge of their very important events that speaks to them so its no surprise that most men are really hands on from the beginning stage of every preparations be it their wedding, naming ceremony, birthday parties etc and one fine gentleman has decided to front the very complicated but lucrative event and planning industry is Eric Botwe popularly known as Ayeyi Yaw who is the brain behind one of the fastest growing events & planning outfits in Ghana by name Creative Events By Ayeyi our Editor-In-Chief had an exclusive interview with the young Entrepreneur on how he began, challenges and what the future holds for his young productive company.
enjoy the interview below
URBANEGH: WHO IS AYEYI YAW?
AYEYI YAW: My name is Eric Botwe , popularly known as Ayeyi Yaw is A fanti who hails from Agona swedru in the central region , a Christian and a staunch member of the Methodist church of Ghana . I was born in the Methodist church and I will die in the Methodist church because my love for our hymns will never take me away from the Methodist church *laughs*… I hold a bachelors degree in Fine Arts from the University of Ghana Legon… I have a 6 years working experience in public relations, media relations and events management from a reputable Public relations firm in Ghana with international affiliations and my former boss Miss Alberta Nana Akyaa Akosa has been one of my biggest inspirations and I’ve learnt a lot from her . Through her I got to meet a lot of people and I know most of the things I know now….. I love fashion, I love cooking, I love reading and I love hanging out with people who makes me laugh.
URBANEGH: WHEN DID YOU CREATE OR START CREATIVE EVENT BY AYEYI?
AYEYI YAW: Creative events has always been a passion and a dream which came into reality about a year ago … This burning sensation and desire started right from my primary school days when I’ll bring my classmates together and organize a program for them , it was then I got the nickname Mr Organizer and has since followed my passion till the birth of creative events.
URBANEGH: WHAT ARE SOME OF THE SERVICES YOU OFFER?
AYEYI YAW: At creative events we’re not only into events planning, management and coordination but also into events promotions and marketing, events development, Productions , Trainings & seminars , Product Activation and Graphic Design.
URBANEGH: YOUR OVERVIEW OF THE EVENT SPACE IN GHANA AND AFRICA AS A WHOLE
AYEYI YAW: Over the years the Events industry in Ghana has seen tremendous growth and innovations as most Events planners are all adapting to modern styles and technologies that brings beauty and style in the Events industry
URBANEGH: AYEYI WHY SHOULD ANYONE HIRE THE SERVICES OF AN EVENT PLANNER AND MOST IMPORTANTLY YOUR OUTFIT?
AYEYI YAW: Why should anyone employ or hire the services of an event planner …in my opinion as an event planner I think one of the most important reasons why a corporate body or agency needs a planner is, as a corporate body you need your event to meet key branding, marketing and business objectives in order for your strategic purpose and measurable goals to be met , that’s for corporate events and with social events such as weddings, parties etc you’d need the services of a planner to help u wrangle time , stick to budget, offload stress and bring creativity and life into your events . These and many more are the reasons why Creative Events is here to help you achieve that .
URBANEGH: WHO ARE SOME OF THE CLIENTS YOU HAVE WORKED WITH WITHIN THE SPACE OF ONE YEAR?
AYEYI YAW: Since our inception, we have done end of year dinners for corporate agencies, weddings , birthdays , ushering at high profile events including movie premieres and a whole lot.
URBANEGH: HAVE YOU ENCOUNTERED ANY CHALLENGES EVER SINCE YOU STARTED
AYEYI YAW: Some of the challenges I’ve encountered are time wrangling especially between clients and service providers, most times a client wants his or her service provider to be on time whereas the program is actually not starting at the time given, this turns to put So much pressure on the planner because some service providers demand either more money or compensation for time wasting but most times too you can’t blame either parties because a service provider can also cause delay which may bring So much inconvenience to the client or the event . Another challenge has also been client’s expecting So much yet paying very little for same services . There are few others which I’d leave for another day’s conversation.
URBANEGH: WHAT DOES THE FUTURE HOLD FOR CREATIVE EVENT BY AYEYI?
AYEYI YAW: It’s my vision and dream for creative events to be one of the best top notch and most sought after events center that blend creativity, style and innovations in every event whether corporate or social, big or small. We also hope to come up with interesting events that will touch on health, education and entertainments in the near future so you all should watch out for us .
URBANEGH: Thank You very much Ayeyi and we hope to see much from Creative Events By Ayeyi this year.
AYEYI YAW; Thank you for having me on your reputable platform, i have enjoyed my time with you and will like to use this opportunity to thank the Almighty God for how far he’s brought us, i also would like to thank you for this opportunity and also everyone who has supported the brand, God bless you all.
You can contact Creative Event by Ayeyi on instagram via @creativeeventsbyayeyi you can also follow Ayeyi Yaw via his Facebook account Ayeyi Yaw or by email email@example.com …you can also call or WhatsApp us on +233242642735.
All images are courtesy of Ayeyi Yaw