Tiag Couture a contemporary fashion brand in Ghana established by Samuel Agyeman in 2016 in a quest to fill a void in menswear and break the status quo in how men should dress.
In Samuel Agyeman’s own words creative director of Tiag Couture he says
TIAG COUTURE IS A MENSWEAR BRAND WHICH HAS BEEN DESCRIBED AS AN “ACTION”, MORE THAN A CLOTHING LINE, FOR A CREATIVE CLASS OF MEN WHO ARE “SELF-AWARE, EXPRESSIVE, EXPLORATIVE, ART-LOVING NOMADS”. COMBINING CLASSIC AND CONTEMPORARY.
Tiag Couture has presented his various collections at different fashion weeks such as
Kumasi fashion Week and most recently Mercedez Benz fashion Week to name a few. His collections are not your regular designs you would normally see on men he plays with a lot of patterns and non-conforming designs that tends to challenge the stereotype in men’s fashion something we are keen on. through his journey Tiag Couture has nabbed a lot of awards which includes
Bryte Africa Honorary awards as a designer 2019
style and fashion stylish male personality 2018
kumasi awards night designer of the year 2018
kumasi awards night fashionable personality 2017
With these our Editor-In-Chief Emeka Onyeka-Ben spoke with the designer to know what drives him to bring his designs to life and what lies ahaed of Tiag Couture
UrbaneGh: Why did you choose to be a fashion designer
Tiag Couture Because of the passion I had and still have for fashion.
UrbaneGh The designs you created are no doubt good enough, but who and which things were your inspiration while creating your recent collections
Tiag Couture : My inspiration comes from color... the beautiful Black skin tone color and the rich Gold from Ghana UrbaneGh: Can you tell us more about the TIAG brand and reason behind your style
Tiag Couture: TIAG COUTURE IS A MENSWEAR BRAND WHICH HAS BEEN DESCRIBED AS A “ACTION”, MORE THAN A CLOTHING LINE, FOR A CREATIVE CLASS OF MEN WHO ARE “SELF-AWARE, EXPRESSIVE, EXPLORATIVE, ART-LOVING NOMADS”. COMBINING CLASSIC AND CONTEMPORARY 1. A Short Bio TIAG COUTURE IS A MENSWEAR BRAND WHICH HAS BEEN DESCRIBED AS A “ACTION”, MORE THAN A CLOTHING LINE, FOR A CREATIVE CLASS OF MEN WHO ARE “SELF-AWARE, EXPRESSIVE, EXPLORATIVE, ART-LOVING NOMADS”. COMBINING CLASSIC AND CONTEMPORARY WESTERN SILHOUETTES, LIKE COLLARED BUTTON-UPS AND LAPEL-LESS BLAZERS, WITH AFRICAN SENSIBILITIES, SAMUEL AGYEMAN CREATES PIECES FOR MODERN MEN WHO LIKE A LITTLE FLAIR, AND OF COURSE: COLOR. UrbaneGh: This isn’t your regular look especially in this part of our world, what challenges have you faced so far after releasing them?
Tiag Couture: Haven’t encountered any challenges since the release UrbaneGh: What is your general Overview of the fashion landscape in Ghana?
Tiag Couture: I think we have come a long way ad far as the fashion is concern. Ghanaian fashion has grown from baggy jeans. UrbaneGh: Your biggest challenge so far in the last 3 years Tiag Couture: It would be finances UrbaneGh: Your regular daily routine would be? Tiag Couture: Waking up 5:am exercising every morning and reading about fashion/bible has been my daily routine. UrbaneGh:This season has come with lots of prints and colors are we going to see Tiag Couture going that path
Tiag Couture I’m already on that path as u can see from my previous collections UrbaneGh:What are your future Plans for the brand TIAG COUTURE Tiag Couture To own the biggest fashion showroom in the world. UrbaneGh: If you could recommend to our #UrbaneGh men a fashion must have, what would that be?
Tiag Couture: i would suggest that you need to find your style and know what best fits you as a gentleman and most definitely go with it UrbaneGh:One can easily see the love for African ethical fashion in your collection, any reason?
Tiag Couture: Yes because of the local artisans at a fair wage and use of traditional textiles. All images are courtesy of Samuel Agyeman of Tiag Couture you can find them via @tiagcouture on instagram